Google’s Most current Acquisition
Fans of Google (including me), delight in trying to find out exactly what Google depends on. In that spirit, I’m sharing some news.
Google has purchased a company called Upstartle, makings web-based data processing software called Writely. Both Google and Writely had little to state in their blog sites, aside from the offer was done and Google is pleased to have the team on board. I went to take a look at both blogs today and they are absolutely jammed up, so I am unable to see exactly what was written. I linked them for you so you can have a look when the heat is off.
When I read Google news I frequently grin, laugh or laugh aloud. This one is worthy of a laugh aloud.
Google bought Upstartle because it wishes to make it possible for people to carry out workplace tasks over the Web. That’s a good method of stating it wants to kick Microsoft’s butt, which makes me grin. I think kicking Microsoft’s butt is a good part of their strategy.
Money Magazine concurs with me, but believes there’s more to it. Google has actually constantly expressed a desire to move from customer (PC) based calculating to Network (Internet) based computing. This generally implies that only a little piece of the program you’re making use of resides on your computer system (called thin customer), and the rest stays on the server.
I have actually been hearing that thin customer computing is going to take off like a rocket for twenty years now. Sixteen years earlier when Larry Ellison of Oracle was pressing disrobed computer systems that made use of the network to work I believed it was a dumb idea, and I still do. At the time a powerful computer system cost a few grand, and USB dongles that hold a gigabyte of data weren’t even invented yet (I do not even believe USB was invented yet).
The rationale then was that a cheap network computer that cost a couple hundred dollars could just link to the network and use its processing and storage power. Now an effective computer is a couple hundred dollars, so who requires a stripped down variation?
Besides, I want to regulate my own resources and files and software. I do not desire them sitting on Google’s huge gigantic hard drive so they can utilize them to decide what sort of marketing to serve to me.
Which’s exactly what Money thinks is the end game.
However competing with Microsoft is more of an afterthought for Google, which is competing with Wall Street’s high expectations for ongoing development. Browser-based applications like Writely could showcase Google’s contextual advertisements, a business which is projected to grow to $9.5 billion this year.
Listen to this:
For Google, which prizes the mathematics Ph.D.’s it has on staff, the computation is amazingly easy. Google makes around $16 per user each year in advertising. There are more than 300 million Microsoft Word users today. If Google convinces some of those users to utilize its Web-based software application instead of Word, and they spend more time making use of other Google devices as an outcome, Google might boost its per-user advertising sales. Even a $1 boost per user equates to $400 million in added profits.
I’m uncertain I want to use a web-based word processing program that sticks in ads based upon exactly what I type. Wait … I make sure. I do not.
Jeez … with all of those eggheads gathered in one location over at Google, is plastering context ads all over a web-based word processing program the very best they can come up with? I’m beginning to smell one trick pony.
I hope I’m missing out on something, as I’m still unsure I understand exactly what Google is attempting to do, however it’s enjoyable to see. For more laughs I prefer to check out the Google Rumors website. You ought to have a look.